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Harbolnas Boosts Online Shop Sales

By Rajiv MenonIndonesia
1 min read
Harbolnas 2015
Harbolnas 2015
In this article (5)

Hundreds of online stores are taking part in the online shopping national day (Harbolnas) held from December 12 until December 14, 2016. The Harbolnas brings profit not only to customers, but also online shop administrators.

For example, Bukalapak.com booked a total of 400,000 transactions during the two days of Harbolnas.

Bukalapak Brand Manager Ambrosia Tyas, said that most of the customers are attracted by the discounts and special offers presented during the Harbolnas. “The number of transactions are five times higher compared to the 2015 Harbolnas,” Ambrosia said on Wednesday, December 14, 2016.

Not only massive discounts, Bukalapak also provided customers with chances to bargain for their goods. Products highly sought after by customers are smartphones, laptops, and cameras. “Customers are attracted to a different shopping experience,” Ambrosia said.

In addition to Bukalapak, Lazada Indonesia also recorded massive Rp 143.4 billion revenue on the first day of Harbolnas. Most customers bought fashion items, household appliances, and health and beauty products.

Questions & Answers

Q.

Which online retailers are mentioned as participating in Harbolnas?

A.

Bukalapak.com and Lazada Indonesia are specifically named in the article. Hundreds of online stores were generally mentioned as taking part in the event held from December 12 to December 14, 2016.

Q.

What was the revenue generated by Lazada Indonesia on the first day of Harbolnas?

A.

Lazada Indonesia recorded a substantial revenue of Rp 143.4 billion on the initial day of Harbolnas. Popular purchases included fashion items, household appliances, and health and beauty products.

Q.

How did the number of transactions on Bukalapak compare to the previous year?

A.

The number of transactions on Bukalapak during the 2016 Harbolnas was five times higher than during the 2015 event. This significant increase shows the growing success of the online shopping day.

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