Handmade KitKat goes on sale in Manila

Dec 27, 2019Updated May 18, 20251 min read

Nestle-owned global chocolate brand KitKat is running a pop-up concept at SM Megamall in Manila until December 25.

Called KitKat Chocolatory, the concept store allows customers to customize their own KitKat creations by choosing from a range of ingredients including almonds, macadamias and pretzels. It also offers limited edition local flavors such as mango graham, ube, saba and quezo.

“Filipinos can enjoy their own KitKat break and enjoy exclusive KitKat. This is definitely something that every chocolate lover should not miss,” said Nestle Confectionery CEO Gerard Poa.

KitKat Chocolatory concept also exists in countries including Japan, Thailand and some parts in Europe.

First launched in 1935 in the UK, chocolate-covered wafer bar KitKat is present in more than 80 countries today.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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