COACH aspires to luxury upgrade with new ‘honest’ approach

COACH’s debut at London Fashion Fashion week with its menswear 2015-16 Fall Winter Collection signals the aspiration of the brand to a luxury upgrade positioning which was launched when Stuart Vevers (ex LOEWE) was appointed as Creative Director in 2014. The new collection was inspired by the aesthetic of Gus Van Sant’s “My Own Private Idaho” and functional winter street style in the designer’s new home, New York City. “New Yorkers are quite practical, and they don’t sacrifice function,” Stuart Vevers said. “There are no tricks — the collection is straightforward with honest construction.”