Haagen-Dazs to target China’s coffee drinkers
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Haagen-Dazs has launched a new line of coffee at its stores in China to capture a piece of the country’s quickly growing coffee market.
The introduction of the “rainbow latte”, a mix of Haagen-Dazs ice cream and illy coffee, served in uniquely designed hand-blown glass cups, is the culmination of several years of planning by the ice cream chain. The company also plans to open stand-alone Haagen-Dazs coffee shops to diversify beyond the ice cream market
Questions & Answers
Q.What is Haagen-Dazs' new coffee product called in China?
What is Haagen-Dazs' new coffee product called in China?
The new coffee product launched by Haagen-Dazs in China is called the 'rainbow latte'. It combines Haagen-Dazs ice cream with illy coffee, presented in distinctive hand-blown glass cups for customers.
Q.Why has Haagen-Dazs decided to launch coffee in China?
Why has Haagen-Dazs decided to launch coffee in China?
Haagen-Dazs has launched its new coffee line in China to tap into the country's rapidly expanding coffee market. This move aims to secure a share of the growing industry and diversify its offerings beyond ice cream.
Q.What are Haagen-Dazs' long-term plans for its coffee business in China?
What are Haagen-Dazs' long-term plans for its coffee business in China?
Beyond introducing the new coffee line in existing stores, Haagen-Dazs plans to open dedicated, stand-alone coffee shops in China. This strategy aims to broaden its business scope beyond its traditional ice cream market.
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