Haagen-Dazs to target China’s coffee drinkers

Haagen-Dazs has launched a new line of coffee at its stores in China to capture a piece of the country’s quickly growing coffee market.

The introduction of the “rainbow latte”, a mix of Haagen-Dazs ice cream and illy coffee, served in uniquely designed hand-blown glass cups, is the culmination of several years of planning by the ice cream chain. The company also plans to open stand-alone Haagen-Dazs coffee shops to diversify beyond the ice cream market