Gordon’s launches alcohol-free gin option in Australia

British gin manufacturer Gordon’s has introduced its first alcohol-free product in Australia, as gin consumption soars across the nation – in tandem with surging interest in non-alcoholic drinks.

Similar to the brand’s signature London Dry Gin, Gordon’s 0.0% doesn’t compromise on flavor and is created by distilling the same botanicals, the brand says.

“We believe this alcohol-free option allows Gordon’s to be enjoyed on a bigger breadth of occasions, without having to compromise,” said Madeleine Stockwell, marketing manager at Gordon’s.

“Our expert innovation team at Gordon’s has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience,” said Chris Moschos, innovation marketing manager at Diageo.

Gordon’s 0.0% is available nationwide in a 330ml ready-to-drink bottle – premixed with tonic – for $14.50 RRP, along with a 700ml spirit bottle at $34.99 RRP.