Goodbaby is opening Japan store

Goodbaby International has established its own direct-distribution platform in Japan as it tries to replicate its success in China in other parts of Asia.

The parenting-products company, which has seven research and development centres in the US, Europe and Asia, operates 1000 self-managed offline retail stores in China alongside an omnichannel retail platform.

A new subsidiary company in Japan, in partnership with a minority local investor, will primarily retail its Cybex and GB-branded juvenile products throughout Japan.

Johannes Schlamminger, CEO of Cybex and GB, said the company has recorded “very good progress” developing a profile in Japan, and now it was time to expand.

“Our intent is to rapidly expand the Cybex and GB business by designing, developing, marketing and distributing products specifically for Japanese consumers. We will also provide the necessary customer services and consumer engagement activities to firmly establish Cybex and GB as leading juvenile brands in Japan.”

CEO of Goodbaby International Martin Pos, said Japan is the company’s second largest strategic market in Asia.

“Formation of our own direct-distribution platform is a strategic step for the group to grow its business in Japan market to capture its great potential.”

Goodbaby International designs, researches, develops, manufactures and markets products including children’s car safety seats, strollers, apparel, home textile goods, feeding, nursing and personal care products, cribs, bicycles and tricycles.