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China’s biggest automaker SAIC eyes sales of 100,000 units in Vietnam

By Minjun Park
1 min read
vietnam auto import
vietnam auto import
In this article (5)

China’s biggest auto brand SAIC Motor will build a factory in Vietnam next year and hopes to achieve sales of 100,000 units a year within five years.

“With 100,000 cars sold a year, SAIC can be the third biggest auto company in Vietnam,” SAIC Vietnam director of business and marketing, Tran Nam Thang, said.

SAIC Vietnam is a subsidiary of Chinese state-owned company Shanghai Automotive Industry Corporation.

It also plans to start selling MG cars in Vietnam in July, taking it over from Malaysian distributor Tanchong.

SAIC owns MG, originally a U.K. company.

The goal of selling 100,000 cars a year is considered bold, given that Toyota, the biggest player in Vietnam, sold only 91,000 vehicles last year, followed by Hyundai with 81,000 units.

Last year only around 4,300 MG cars were sold in Vietnam.

Selling more than one brand will be a key strategy to achieve this goal.

“The plan to build a factory in Vietnam will help reach the goal,” Thang said.

“SAIC owns many brands and can develop its products quickly to meet a range of demands.”

The company is considering locating the plant in the north and completing it by 2025. It will not just manufacture cars for the Vietnam market but also for other Southeast Asian countries.

SAIC is the third Chinese company to announce plans to build a plant in Vietnam after BYD and Chery.

The latter plans to sell its first cars in the country by the end of this year.

SAIC sold 5.3 million cars last year and has been the biggest auto company in China for 17 years.

Questions & Answers

Q.

What sales target has SAIC set for itself in Vietnam?

A.

SAIC aims to sell 100,000 units annually in Vietnam within five years. This target would make them the third biggest auto company in the country, according to their director of business and marketing.

Q.

Which company previously distributed MG cars in Vietnam before SAIC took over?

A.

Malaysian distributor Tanchong previously handled the distribution of MG cars in Vietnam. SAIC plans to start selling MG cars in the country themselves from July.

Q.

Where is SAIC considering locating its new factory in Vietnam?

A.

SAIC is considering locating its new factory in the north of Vietnam. The company aims to complete the construction of this plant by 2025.

Q.

How many other Chinese car manufacturers have announced plans for factories in Vietnam?

A.

SAIC is the third Chinese company to announce plans to build a plant in Vietnam. The other two companies are BYD and Chery, with Chery planning to sell its first cars by the end of this year.

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