Gome launching on JD.com

Mar 17, 2020Updated May 28, 20251 min read

A Gome flagship store has launched on JD, giving the Chinese home appliance retailer access to JD’s more than 360 million active annual customers.

“JD.com is pleased to launch Gome’s third-party flagship store on our platform, making home appliances from Gome’s offline store available to more Chinese consumers online,” said a spokesperson from JD. “JD’s third-party platform welcomes all qualified merchants with high-quality products and services to launch stores on our platform. Gome will also use JD’s supply chain to introduce consumer goods to its online platform gome.com.”

The cooperative agreement reflects an emerging dynamic in Chinese retail where businesses that would normally tend to compete are instead leveraging each other’s strengths to take advantage of the scale of China’s online reach.

For the time being, Gome will use its own warehouse and logistics facilities for the third-party store. JD will provide data, technology and customer service-related support to Gome.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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