Go-Jek secures title sponsorship right for Indonesia’s top soccer league
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Local online transport and services app Go-Jek announced on Tuesday its partnership with PT Liga Indonesia Baru to become the title sponsor for the country’s top professional soccer league for the 2017 tournament season.
The company expects the partnership will help popularize its distinctive service solutions to cater activities related to the soccer league, such as providing transport to and from games using its Go-Ride and Go-Car and purchase of game tickets through Go-Tix.
“We are excited to become part of Liga 1’s management, as we feel that soccer has become a widely loved sport that is able to unite all layers of Indonesian society,” Go-Jek CEO Nadiem Makarim said in a statement.
“We also see the economic enthusiasm by the people surrounding the tournaments themselves, which is in line with our mission to empower Indonesia’s micro-entrepreneurs and small businesspeople.”
Liga 1, previously known as the Indonesia Super League, will kick off this year’s season on April 15, with 18 participating teams, including Arema FC, Bali United, Barito Putera, Madura United, Mitra Kukar, Persib Bandung and Persija Jakarta.
Questions & Answers
Q.What is the new name for the soccer league Go-Jek is sponsoring?
What is the new name for the soccer league Go-Jek is sponsoring?
The soccer league Go-Jek is sponsoring will now be known as Liga 1. This league was previously referred to as the Indonesia Super League, indicating a renaming for the upcoming season.
Q.Which of Go-Jek's services does it anticipate will be used for activities related to the soccer league?
Which of Go-Jek's services does it anticipate will be used for activities related to the soccer league?
Go-Jek expects its Go-Ride and Go-Car services will provide transport to and from games. Also, fans can purchase game tickets through the Go-Tix service, integrating various aspects of match-day attendance.
Q.How many teams are expected to participate in this year's soccer league season?
How many teams are expected to participate in this year's soccer league season?
There are 18 participating teams scheduled for this year's season of Liga 1. Several prominent teams, including Arema FC and Persib Bandung, are listed as taking part in the tournament.
Q.When is the scheduled start date for this year's Liga 1 soccer season?
When is the scheduled start date for this year's Liga 1 soccer season?
The current season of Liga 1 is planned to commence on April 15. This date marks the official kick-off of the tournament, featuring the 18 participating teams.
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