Sarah ChenGeneral
Heineken Activates F1 Campaigns as Motorsport Returns to Malaysia After 9 Years
The brewer deployed trackside branding, concert tie-ins with Axwell and Martin Garrix, and nationwide bar viewing parties.
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sponsorship
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Stories tagged sponsorship
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Maria SantosFood
PepsiCo Introduces STING Energy as Official Formula 1 Partner in Southeast Asia
The beverage giant targets motorsport audiences across Malaysia and Singapore with its latest regional energy drink campaign.
Wei ZhangLiving
China Gains 221 Million Formula 1 Fans as Brand Backing Lags
The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.
Minjun ParkGeneral
GAC Signs Villarreal CF Sleeve Sponsorship to Back European Electric Vehicle Push
GAC will place its brand on Villarreal CF match shirts across LaLiga and the Champions League to promote the AION V and AION UT electric models.
Aiko TanakaFood
Global FMCG Brands Reshape Experiential Deals Across Asia-Pacific
Wine label Penfolds and personal care group Procter & Gamble are overhauling major event sponsorships to drive consumer trial and retail volume.
Aiko TanakaLiving
Samsung to support the Olympics through 2028
Samsung Electronics announced on Tuesday it will extend its partnership with the International Olympic Committee (IOC) through 2028, from the original 2020 end date of the collaboration. The two parties signed an agreement at a ceremony at the Hotel Shilla in…
Maria SantosGeneral
AirAsia is official airline partner for SEA Games 2017
Budget airline AirAsia Bhd has lent its support to Malaysia’s hosting of the 29th Southeast Asian Games from Aug 19 to 31, 2017 and 9th Asean Para Games from Sept 17 to 23, 2017. As a Gold Sponsor, AirAsia will be providing flights for the Malaysia Organising…
Aiko TanakaE-Tailing
Go-Jek secures title sponsorship right for Indonesia’s top soccer league
Local online transport and services app Go-Jek announced on Tuesday its partnership with PT Liga Indonesia Baru to become the title sponsor for the country’s top professional soccer league for the 2017 tournament season. The company expects the partnership…