Giorgio Armani open first pop up store at DFS Hong Kong
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Giorgio Armani Beauty is starting the year of 2019 strong by collaborating with DFS on celebrating Chinese New Year. In January, Giorgio Armani Beauty launched its first Chinese New Year pop-up stores at T Galleria Beauty By DFS, Causeway Bay and T Galleria By DFS, Canton Road respectively. Iconizing the brand’s 3 star products – the legendary Lip Maestro, the iconic My Armani To Go Cushion Foundation and the new bestselling fragrance – Sì Passione, the pop-up stores reflected Armani’s commitment to modernity whilst celebrating the traditional festival with the Asian consumers.
A UNIQUE BEAUTY EXPERIENCE Visitors were able to indulge themselves in a unique Armani Beauty experience under the Chinese New Year festivity. They discovered New Year fortune and recommended Giorgio Armani Beauty products through the in-store digital app, try their luck on the app and receive attractive gifts upon purchase; and completed their memorable experience by getting the exclusive gift set of the 3 star products featuring My Armani To Go Cushion Limited Edition “Cushion Couture”. Customers also enjoyed professional make up consultation by Giorgio Armani Beauty Face Designers.
Questions & Answers
Q.Which specific DFS stores hosted these Giorgio Armani pop-ups?
Which specific DFS stores hosted these Giorgio Armani pop-ups?
The pop-up stores were launched at T Galleria Beauty By DFS, Causeway Bay and T Galleria By DFS, Canton Road. These locations are both in Hong Kong, aligning with the collaboration on Chinese New Year celebrations.
Q.Which Giorgio Armani products were highlighted at these pop-up stores?
Which Giorgio Armani products were highlighted at these pop-up stores?
The pop-up stores iconised three star products: the Lip Maestro, the My Armani To Go Cushion Foundation, and the Sì Passione fragrance. An exclusive gift set featuring these items was also available.
Q.What interactive experiences were available for customers at the pop-up stores?
What interactive experiences were available for customers at the pop-up stores?
Visitors could use an in-store digital app to discover fortune and product recommendations, and try their luck for gifts with a purchase. Professional make-up consultations were also offered by Giorgio Armani Beauty Face Designers.
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