New Stradivarius flagship opens in London
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Spain’s Inditex group has opened its largest global Stradivarius flagship yet on London’s Oxford St.
The new store at number 309 has a total area of 1500 sqm spread over three floors and showcasing the entire range of the young fashion and accessories brand. The basement and first floor contains the women’s and lifestyle collections, while the first floor is scheduled to open in 2017 in time for Spring/Summer with the launch of Stradivarius’s first menswear offering.
A prominent glass facade allows natural light to flow into the store helping to connect with the street outside. The atmosphere is one of industrial combined with natural aesthetics, with wood, textured fabric walls and strip lights. The original interior brick walls have been exposed and preserved to create a vintage feel and showcase the #stradivariuslondon hashtag.
The new opening builds on the success of Stradivarius’s first UK store opened at Westfield Stratford in August 2014, as well as the launch of the brand’s UK eCommerce offering in September 2013.
Stradivarius is one of the eight brands that make up Inditex Group. It designs thousands of feminine and creative garments and accessories in Spain which are distributed exclusively in its stores worldwide, especially targeting women between 20 and 35 years old. Including the new store at 309 Oxford St, the brand has 960 stores in 64 countries.
Questions & Answers
Q.When will the menswear range be available in the new Oxford Street store?
When will the menswear range be available in the new Oxford Street store?
The first menswear offering is scheduled to launch in 2017, in time for the Spring/Summer collection. This range will be located on the first floor of the new flagship store.
Q.How large is the new Stradivarius store on Oxford Street?
How large is the new Stradivarius store on Oxford Street?
The new Stradivarius flagship store at 309 Oxford Street covers a total area of 1500 square metres. It is spread across three floors, showing the brand's full range of products.
Q.What was Stradivarius's first retail presence in the UK?
What was Stradivarius's first retail presence in the UK?
Stradivarius first entered the UK market with its eCommerce offering, launched in September 2013. The brand's first physical store in the UK opened in August 2014 at Westfield Stratford.
Q.What is the target demographic for Stradivarius products?
What is the target demographic for Stradivarius products?
Stradivarius primarily targets women aged between 20 and 35 years old. The brand designs feminine and creative garments and accessories, exclusively distributed through its stores worldwide.