German Retailer Metro to Open its First Two MyMart Stores in Shanghai
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Germany’s Metro Group has opened two My-Mart convenience shops in Shanghai, revealing its new concept.
Both stores opened the same day in Putuo district, where Metro China has its headquarters and flagship stores. One is about 110 sqm, near a subway station, and the other about 70 sqm. Both shops offer Metro’s exclusive imported products, private label lines and traceable fresh fruits, as well as about 100 ready-to-eat items.
Metro China plans to make the My-Mart convenience shops the offline self-pick-up spots for goods ordered at the group’s online shop.
More My-Marts will open in Shanghai and it is planned to roll out the concept to other cities in China through franchise.
Questions & Answers
Q.What is the primary purpose of the new My-Mart convenience stores for Metro China?
What is the primary purpose of the new My-Mart convenience stores for Metro China?
Metro China intends for the My-Mart convenience shops to serve as offline self-pick-up locations for orders placed through the group’s online store. This integrates their physical presence with their e-commerce strategy.
Q.What is the typical size of the new My-Mart convenience stores and what products do they offer?
What is the typical size of the new My-Mart convenience stores and what products do they offer?
The first two stores are around 70 sqm and 110 sqm respectively. They offer Metro’s exclusive imported products, private label lines, traceable fresh fruits, and approximately 100 ready-to-eat items for customers.
Q.What are Metro China's expansion plans for the My-Mart concept beyond the initial Shanghai openings?
What are Metro China's expansion plans for the My-Mart concept beyond the initial Shanghai openings?
More My-Marts are planned to open in Shanghai in the future. Also, Metro China aims to roll out the convenience store concept to other cities across China, primarily through a franchise model.
Q.Why did Metro Group choose the Putuo district for the opening of its first two My-Mart stores?
Why did Metro Group choose the Putuo district for the opening of its first two My-Mart stores?
The Putuo district was selected because it is where Metro China has its headquarters and existing flagship stores. This strategic choice likely uses their established presence in the area.
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