Paul & Shark sportswear opens Elements flagship

1 min readUpdated May 28, 2025Oct 30, 201712:29 AM

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Paul & Shark sportswear has taken more than year to reach the city after landing at Hong Kong International Airport with a boutique store.

Its new a flagship at Elements mall in Tsim Sha Tsui covers 140sqm and features a minimalistic design in white with the brand’s iconic blue using mirrored steel, marble, metal, glass and wood.

To mark its opening, the brand presented a photo exhibition by Chinese visual artist Chen Man focused on the shark spirit. It will be open until the end of Tuesday.

A special guest at the official opening was Hong Kong Women’s Federation honorary president Pansy Ho. Paul & Shark is donating a share of the proceeds of sales to support the federation, which supports women’s leadership and gender equality, and protects women’s legal rights.

Paul & Shark was founded in 1975 and is distributed in 73 countries and 458 cities, including Singapore.

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What this means

Paul & Shark's new Elements flagship, featuring a 140sqm space and a high-profile opening event with Pansy Ho, represents a confident, scaled-up commitment to Hong Kong's luxury market. This move pressures rivals vying for prime mall locations and discerning shoppers, especially given the brand's established presence in 73 countries, including Singapore. While some retailers like Oh!Some are closing, others like Dairy Queen are expanding their footprint, indicating a bifurcated market. This direct investment in a prominent Tsim Sha Tsui location suggests the brand believes premium, experiential retail still holds significant appeal. Its partnership with Hong Kong Women’s Federation adds a localised CSR element. The critical indicator of success will be whether this high-profile store drives sales growth given its considerable investment.

Maria Santos · Retail News Asia newsroom

Questions & Answers

What is the new flagship store's size and design aesthetic?

The new flagship store at Elements mall is 140sqm. It features a minimalistic design in white with the brand's iconic blue, using materials such as mirrored steel, marble, metal, glass, and wood.

What special event did Paul & Shark host to celebrate the store opening?

To mark the opening, Paul & Shark presented a photo exhibition by Chinese visual artist Chen Man. The exhibition, focused on the shark spirit, will be open until the end of Tuesday.

How is Paul & Shark supporting a local charity through this new opening?

Paul & Shark is donating a share of the proceeds of sales to the Hong Kong Women’s Federation. This federation supports women’s leadership, gender equality, and protects women’s legal rights.

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