G-Star Raw eyes Malaysia, Vietnam
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Fashion denim brand G-Star Raw says it is considering forays into Malaysia and Vietnam after a successful debut in India.
G-Star recently opened its first Indian store in Mumbai’s Palladium Mall and plans a network of up to 35 stores by 2020 in partnership with local venture Genesis Luxury.
“India is an emerging powerhouse, and we want to be part of this growth – particularly as the middle class’ capacity to spend on consumer goods, such as clothing, continues to increase,” a spokesperson for the company told Just Style.
G-Star Raw already has stores in Australia, China, Japan, Singapore, Thailand, Indonesia and the Philippines.
“We are looking to expand into Malaysia, and potentially Vietnam, in the future,” the spokesperson said in the interview.
“We believe the G-Star Raw brand has the potential to grow not only in metropolitan cities, but also in these fast emerging ‘smart cities’.”
Questions & Answers
Q.What is G-Star Raw's current expansion strategy in India?
What is G-Star Raw's current expansion strategy in India?
G-Star Raw plans to establish a network of up to 35 stores in India by 2020. This expansion is in partnership with local venture Genesis Luxury, following the opening of its first Indian store in Mumbai.
Q.Why is G-Star Raw focusing on the Indian market?
Why is G-Star Raw focusing on the Indian market?
The company views India as an emerging powerhouse where the middle class's spending capacity on consumer goods like clothing is increasing. G-Star Raw aims to be part of this significant growth.
Q.What new markets are G-Star Raw considering for future expansion?
What new markets are G-Star Raw considering for future expansion?
Following its success in India, G-Star Raw is looking to expand into Malaysia and potentially Vietnam. They believe the brand has growth potential in these fast-emerging 'smart cities' as well as metropolitan areas.
Q.In which Asian countries does G-Star Raw currently operate stores?
In which Asian countries does G-Star Raw currently operate stores?
G-Star Raw already has established stores in several Asian countries. These include China, Japan, Singapore, Thailand, Indonesia, and the Philippines, in addition to its new presence in India.
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