Prada Silver Line kicks off at Pacific Place

Prada Silver Line, a pop-up store with a railway station theme, has arrived at the Garden Court of Hong Kong’s Pacific Place.

An itinerant project, which had its debut in Macau in December, it offers exclusive women’s and men’s bags and accessories that match each destination of the journey.

Covering about 147sqm, the pop-up represents the Italian luxury brand on the move. It replicates part of a train with a metal exterior reminiscent of the American Streamliners of the ’30s and ’50s. The interior walls feature floral-patterned red silk brocade, and the setting is completed with a black-and-white checkered floor that has characterised Prada stores internationally since 1913.

Around the train, the illuminated platforms have installations that continue the train theme:

Prada Robots as porters with luggage trolleys, and a ticket kiosk that turns into a concierge that can arrange the home delivery of purchases.

The exhibition ends on 29 April.