Football club PSG opens retail store in South Korea
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Football club PSG has become the first European side to open a retail outlet in Seoul, South Korea’s capital city.
The new store – which is described as a pop-up but looks rather long-term to us – was organized with local football magazine Over the Pitch. It will sell a range of branded goods, including food-and-beverage items, sports products, and entertainment, with a number of exclusive items available only at Seoul.
“Seoul has long been a key target city for Paris Saint-Germain, a core pillar of our international strategy, and so we are thrilled today to step up our commitment to the market and become the first European club to launch an official store in Korea, with this innovative retail concept,” said the club’s head of diversification and merchandising Fabien Allegre.
“Seoul and Paris go hand in hand as two iconic cities, and we enjoyed our successful collaboration with Over the Pitch during our previous PSG tour in Miami.”
The venue, which opened last week, includes the licensed store, a themed cafe, and a display of the team’s football jerseys.
Questions & Answers
Q.Which local partner did PSG collaborate with to set up their new retail store in Seoul?
Which local partner did PSG collaborate with to set up their new retail store in Seoul?
The football club PSG organised the new retail outlet in Seoul with the local football magazine Over the Pitch. This partnership was also mentioned in relation to a previous PSG tour in Miami.
Q.What types of branded goods will be available for purchase at PSG's new South Korean store?
What types of branded goods will be available for purchase at PSG's new South Korean store?
The new store in Seoul will sell a variety of branded goods, including food-and-beverage items, sports products, and entertainment merchandise. It will also feature a number of exclusive items only available there.
Q.According to the club's head of diversification, why was Seoul chosen as a location for this new store?
According to the club's head of diversification, why was Seoul chosen as a location for this new store?
Fabien Allegre stated that Seoul has long been a key target city for Paris Saint-Germain and a core pillar of their international strategy. The club views Seoul and Paris as two iconic cities.
Q.What facilities are included within the new retail venue that opened last week in Seoul?
What facilities are included within the new retail venue that opened last week in Seoul?
The venue in Seoul includes the licensed retail store itself, a themed cafe for visitors, and a display area showing the team’s football jerseys. It opened just last week.
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