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Nike recently kicked off a football-centric retail initiative as a part of their worldwide ‘Rip the Script’ campaign in Hong Kong, transforming selected stores into immersive environments. This move, unveiled under the banner ‘Nike Football Universe’, aligns…
Nike has initiated a football-centric retail strategy throughout Hong Kong, as a segment of its worldwide ‘Rip the Script’ campaign, by transforming select stores into immersive environments. This effort, known as the ‘Nike Football Universe’, aligns with the…
Liverpool Football Club (LFC) recently inaugurated its inaugural standalone store in Hong Kong, marking a significant milestone as its 20th globally. This move is strategically aligned with the five-year extension of the club’s collaboration with All Star…
Liverpool FC has signed a new retail agreement in Indonesia to strengthen its presence in Asia. The English Premier League team will collaborate with PT Kanmo Weston Retailindo, a joint venture between its Singapore retail partner Weston Corporation and the…
Singapore-listed fashion retail group FJ Benjamin has added American footwear label Cole Haan to its portfolio, starting retailing and distributing the brand in Singapore and Malaysia from next month. Under the partnership, FJ Benjamin will roll out a series…
Waze has been putting out a lot of new themes for its users all over the world, but the new experience released this week is aimed at US users only. Thanks to a partnership with Goodyear, Waze is bringing its users the College Football experience beyond the…
The Ministry of Finance wants more global football tournaments added to the list of those on which people can bet. The list comprises 27 events, including 15 leagues in Europe, Asia, North America and South America and 12 tournaments held every two or four…
The English Premier League is regarded as the pinnacle of football around the world in terms of the quality of football played but more so, because of the die-hard support from fans across the world. The Premier League is watched in all parts of the world…
Football club PSG has become the first European side to open a retail outlet in Seoul, South Korea’s capital city. The new store – which is described as a pop-up but looks rather long-term to us – was organized with local football magazine Over the Pitch. It…
Liverpool FC has partnered with soccer shop Kamo to launch its first online store in Japan. The Liverpool FC online store offers a wide range of replica kits and the brand’s authentic merchandise, apparel and fashion accessories, including the exclusive Hello…
The first Liverpool FC Singapore store will open its doors next month, the football team’s second shop in Southeast Asia after Bangkok. Singapore’s Reds fans can find their favourite merchandise such as football jerseys at the new store, located at Bugis…
Southeast Asian/Taiwanese e-commerce platform Shopee has appointed global football icon Cristiano Ronaldo as its newest brand ambassador. Ronaldo will work with Shopee on a wide range of initiatives to engage and inspire customers in the region, starting with…
English Premier League football team Wolverhampton Wanderers is opening a retail store in Shanghai. The July 15 opening, timed to coincide with the Premier League Asia Trophy in which the club is participating, will see the Wolves Megastore become one of the…
Bern retailer network Intersport has entered into a franchise agreement with major Chinese omnichannel retailer Suning. The move gives Intersport a more significant presence in the huge Chinese sports market both in the offline and online arenas. It enables…
Enjoying something of a revival in recent years, Japanese soccer and the J-League once again appear to be the leading light in Asia. However, it’s not only in Asia where the competition is hitting the headlines, with high-profile signings at Vissel Kobe…
Blockchain is a fast-growing digital enabler, with safe, secure, and reliable “distributed ledger” technology providing a permanent digital record of ownership that allows every part of a transaction to be verified. While many organizations may know…
