First Victoria’s Secret Lingerie Store to open in Malaysia

In this article (5)
The first full-range Victoria’s Secret Malaysia store has opened. Located in Mid Valley Megamall, the boutique has been launched by the US brand’s regional partner Valiram Group, which is also behind Victoria’s Secret stores in Macau, Bali and Singapore, (but not Hong Kong and Mainland China). It is reportedly planning more stores in Jakarta, Bangkok and Melbourne, Australia.
The Kuala Lumpur store takes up 8233sqft, and has dedicated space for diffusion lines Pink and Victoria Sport, as well as the beauty products and perfume ranges stocked in earlier Victoria’s Secret stores in Malaysia.
Many celebrities attended a formal opening earlier this month and social media key influencers including Joi Lynn have been photographed at the store.
Questions & Answers
Q.Which company is responsible for launching this new Victoria's Secret store?
Which company is responsible for launching this new Victoria's Secret store?
The store has been launched by the US brand’s regional partner, Valiram Group. This group also manages Victoria’s Secret stores in Macau, Bali, and Singapore.
Q.Does Valiram Group operate all Victoria’s Secret stores in Asia?
Does Valiram Group operate all Victoria’s Secret stores in Asia?
No, the Valiram Group operates stores in Macau, Bali, and Singapore, but the article specifies they are not behind the Victoria’s Secret stores in Hong Kong and Mainland China.
Q.What product lines are available in the new Kuala Lumpur store?
What product lines are available in the new Kuala Lumpur store?
The new store offers the full range of Victoria’s Secret lingerie. It also includes dedicated spaces for the Pink and Victoria Sport diffusion lines, alongside beauty products and perfume ranges.
Q.Are there plans for more Victoria's Secret stores in other locations?
Are there plans for more Victoria's Secret stores in other locations?
Yes, Valiram Group is reportedly planning to open more Victoria's Secret stores. These future locations include Jakarta, Bangkok, and Melbourne, Australia.
Reader pulse
What's your outlook on this new store?
23,624 votes so far