Skip to content
Fashion

First Victoria’s Secret Lingerie Store to open in Malaysia

By Wei ZhangMalaysia
1 min read
victorias secret show
victorias secret show
In this article (5)

The first full-range Victoria’s Secret Malaysia store has opened. Located in Mid Valley Megamall, the boutique has been launched by the US brand’s regional partner Valiram Group, which is also behind Victoria’s Secret stores in Macau, Bali and Singapore, (but not Hong Kong and Mainland China). It is reportedly planning more stores in Jakarta, Bangkok and Melbourne, Australia.

The Kuala Lumpur store takes up 8233sqft, and has dedicated space for diffusion lines Pink and Victoria Sport, as well as the beauty products and perfume ranges stocked in earlier Victoria’s Secret stores in Malaysia.

Many celebrities attended a formal opening earlier this month and social media key influencers including Joi Lynn have been photographed at the store.

Questions & Answers

Q.

Which company is responsible for launching this new Victoria's Secret store?

A.

The store has been launched by the US brand’s regional partner, Valiram Group. This group also manages Victoria’s Secret stores in Macau, Bali, and Singapore.

Q.

Does Valiram Group operate all Victoria’s Secret stores in Asia?

A.

No, the Valiram Group operates stores in Macau, Bali, and Singapore, but the article specifies they are not behind the Victoria’s Secret stores in Hong Kong and Mainland China.

Q.

What product lines are available in the new Kuala Lumpur store?

A.

The new store offers the full range of Victoria’s Secret lingerie. It also includes dedicated spaces for the Pink and Victoria Sport diffusion lines, alongside beauty products and perfume ranges.

Q.

Are there plans for more Victoria's Secret stores in other locations?

A.

Yes, Valiram Group is reportedly planning to open more Victoria's Secret stores. These future locations include Jakarta, Bangkok, and Melbourne, Australia.

Reader pulse

What's your outlook on this new store?

23,624 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready