E-Land to launch Coffee Bean China
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South Korean retailer E-Land has sealed a deal to launch Coffee Bean China by the end of 2015.
The California-headquartered cafe chain, also known by its full name Coffee Bean & Tea Leaf, says China will be its 28th international market. The China joint venture plans 700 cafes across the country.
It has already achieved considerable success in Asia, especially in Malaysia, Vietnam, Singapore and Thailand.
E-Land operates a vast network of 7000 fashion stores in China and about 20 restaurant brands.
“Together with E-Land’s vast retail experience and success to ensure our continued growth in China, we’re proud to put our Southern California style of hand roasted coffee and whole leaf teas on the map in yet another country,” said Jeff Schroeder, senior VP of operations at The Coffee Bean & Tea Leaf, in a statement.
Coffee Bean has more than 1000 cafes in 28 countries and earlier this year opened its first stores in Japan.
While 700 cafes might seem like a large number in China, it would be dwarfed by rival Starbucks which already boasts 1700 cafes.
Questions & Answers
Q.What is the timeline for Coffee Bean's launch and expansion in China?
What is the timeline for Coffee Bean's launch and expansion in China?
Coffee Bean China is set to launch by the end of 2015. The joint venture plans to open 700 cafes across the country, building on Coffee Bean & Tea Leaf's existing global presence.
Q.What experience does E-Land bring to the Coffee Bean China joint venture?
What experience does E-Land bring to the Coffee Bean China joint venture?
E-Land operates a vast network of 7000 fashion stores and around 20 restaurant brands in China. This extensive retail experience is expected to support Coffee Bean's continued growth in the Chinese market.
Q.How does Coffee Bean's planned expansion in China compare to its rival Starbucks?
How does Coffee Bean's planned expansion in China compare to its rival Starbucks?
Coffee Bean plans to open 700 cafes in China, which would be significantly smaller than Starbucks' current presence. Starbucks already has 1700 cafes in the country, dwarfing Coffee Bean's projected number.
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