Burger house competition in Hong Kong
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In 2018, two international burger chains have opened restaurants and branched out in the city. In May 2018, Shake Shack brought the modern day roadside burgers, to Hong Kong with its partner Maxim’s Caterers Limited. Maxim’s Caterers Limited is a Hong Kong based food, beverage and restaurant chain founded in 1956, and the company operates over 1,000 outlets in Hong Kong including The Cheesecake Factory and Simplylife Cafe.
“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” said Randy Garutti, CEO of Shake Shack. “We are thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”
On 19 November 2018, after months of staring longingly at the red and white hoarding, the day to check out Five Guys’ first Hong Kong restaurant has finally arrived. The popular fast food chain is now serving up all the American-style burgers, hotdogs, milkshakes, and fries. Naturally, burger lovers in Hong Kong were excited to get a chance to check it out.
After 2 months,there is still a queue outside Five Guys owing to the all-you-can-eat peanuts and Coca-cola Freestyle. Coca-cola Freestyle is a concept similar to the Big Gulp offered by the 7-Eleven, customers may choose and drink all the provided soft drinks freely for only $30 Hong Kong dollars.
This increasing number of burger outlets landing in HK just leaves us with one question – when is In-N-Out Burger making its way to Hong Kong?
Questions & Answers
Q.Which international burger chains opened in Hong Kong during 2018?
Which international burger chains opened in Hong Kong during 2018?
Shake Shack and Five Guys are the two international burger chains mentioned as having opened restaurants and branched out in Hong Kong during 2018. Shake Shack opened in May, while Five Guys launched its first restaurant in November.
Q.Who is Shake Shack's partner for its operations in Hong Kong?
Who is Shake Shack's partner for its operations in Hong Kong?
Shake Shack has partnered with Maxim’s Caterers Limited for its operations in Hong Kong. This Hong Kong-based company, founded in 1956, operates over 1,000 outlets, including The Cheesecake Factory and Simplylife Cafe.
Q.What unique features are offered at Five Guys that attract customers?
What unique features are offered at Five Guys that attract customers?
Five Guys offers all-you-can-eat peanuts and a Coca-Cola Freestyle service, which allows customers to freely choose and drink provided soft drinks for $30 HKD. These features contribute to its continued popularity.
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