E. & J. Gallo Winery to Launch Tmall Flagship Store

E. & J. Gallo Winery, the world’s largest family-owned winery has signed a three-year strategic partnership with Alibaba Group.

As part of the partnership, Gallo will open a flagship store this September on Alibaba’s Tmall, China’s largest B2C platform for both international and Chinese brands and retailers. Gallo and Tmall have partnered together in the past for some of Gallo’s entry-level wine brands, but the new flagship store will feature more than 20 of Gallo’s premium wine brands in order to meet the growing demand from China’s increasingly sophisticated consumers for high-quality wine.

According to a new report from Vinexpo, China was the world’s third largest importer by value at $16.41 billion in 2017. By 2021, the wine market in China is expected to grow 40% to $22.97 billion which would make it the second most valuable wine market in the world.