E-commerce sites report jump in 11/11 sales

E-commerce platforms reported a surge in sales on Singles’ Day on Nov. 11, an annual shopping event, with the most popular items being masks and healthcare products. Tiki said revenues were up nine times from last year, and the number of buyers was double that on normal days.

Face masks, products for babies and mothers, and fast-moving consumer goods were the top sellers, it said.

It also sold some 10,000 mobile phones, including 500 iPhones, 2,000 electric motorbikes and bicycles, and 6,000 cans and bottles of beer.

Shopee sold 1.8 million decorative items, including some 100,000 decals and stickers, 1.6 million healthcare products, one million earphones, and 150,000 mobile phone covers.

Lazada said revenues doubled and the number of customers was up by half. Healthcare and beauty products were its best-sellers, and electronics sales almost doubled, with laptop and desktop sales nearly tripling.

Sendo said revenues were 40 percent higher than during other promotions such as Sept. 9 and Oct. 10, with fashion, household, and beauty items seeing sales double.

According to a report called ‘e-Conomy SEA 2021’ released this week by Google, Temasek and Bain & Co., Vietnam’s e-commerce market will increase to $13 billion this year, up 53 percent from last year, and triple by 2025.