Canon Hong Kong offers consumer tracking

Consumer behaviour tracking technology linked to cloud-based video analytics for retailers is being offered by Canon Hong Kong.

President/CEO Shunichi Morinaga says shops can increase sales revenue by using the Japanese system, which monitors consumers using real-time data analysis.

Elements of the technology include a counter that can analyse about 1600 customers in a specified area via surveillance video and convert the data into business metrics; facial recognition to analyse age, gender and ethnicity of shoppers; and heat mapping to enable shopping-mall managers and real-estate developers to track foot traffic.

Clients can access the data, hosted on NTT Communications’ cloud and data centre in Hong Kong, through desktops and mobile devices.