Canon Hong Kong offers consumer tracking

Aug 29, 2017Updated May 24, 20251 min read

Consumer behaviour tracking technology linked to cloud-based video analytics for retailers is being offered by Canon Hong Kong.

President/CEO Shunichi Morinaga says shops can increase sales revenue by using the Japanese system, which monitors consumers using real-time data analysis.

Elements of the technology include a counter that can analyse about 1600 customers in a specified area via surveillance video and convert the data into business metrics; facial recognition to analyse age, gender and ethnicity of shoppers; and heat mapping to enable shopping-mall managers and real-estate developers to track foot traffic.

Clients can access the data, hosted on NTT Communications’ cloud and data centre in Hong Kong, through desktops and mobile devices.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox