E-commerce leverage in-app games to drive consumer spending
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Three in 10 people visited e-commerce platforms even if they had nothing to buy.
Digital commerce platforms like Shopee used in-app games to allow users to win coins that increase their time on the app, which will ultimately raise consumer spending, a recent Euromonitor International study said.
The study showed that 33% of consumers liked to look in stores even if they had nothing to purchase whilst more than half of consumers said they played mobile video games weekly.
“Gamifying commerce experiences can improve loyalty schemes and enrich long-term engagement,” said Euromonitor.
Aside from gaming programs, Gucci is also tapping metaverse to connect with the younger audience.
Questions & Answers
Q.What proportion of e-commerce platform users visit them without an immediate purchasing need?
What proportion of e-commerce platform users visit them without an immediate purchasing need?
Three in 10 people visit e-commerce platforms even when they do not intend to buy anything. This behaviour is noted in a recent Euromonitor International study concerning digital commerce trends.
Q.How do digital commerce platforms use in-app games to encourage spending?
How do digital commerce platforms use in-app games to encourage spending?
Platforms like Shopee use in-app games to allow users to win coins. This strategy is intended to increase the time users spend on the app, ultimately leading to higher consumer spending.
Q.What is another method, besides gaming, that companies are using to engage with younger consumers?
What is another method, besides gaming, that companies are using to engage with younger consumers?
Aside from gaming programs, Gucci is also utilising the metaverse to connect with a younger audience. This approach aims to enrich long-term engagement and improve loyalty schemes.
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