Digital edge for Retail Asia Expo

Trending technology and the fast-changing tastes and behaviours of consumers and the market will all be in the spotlight at the eighth Retail Asia Expo (RAE), the award-winning flagship industry event in Asia for retailers.

Organised by Diversified Communications Hong Kong and at Hong Kong Convention & Exhibition Centre (HKCEC) from June 14 to 16, the event will explore such topics as B2C sales to China, mobile wallets, cloud-based retail technologies, cross-border eCommerce and ePayments, the digitisation of retail, re-platforming, proximity marketing, online retail strategy with global standards, and innovative technologies from Israel.

Products, ideas, software and strategies will also feature in exhibits and seminars.

For internet retailing, exhibitors will showcase advanced internet retailing technologies, back-end support software, supply-chain management technology, electronic payments, and online sales and marketing software. Providers that have confirmed their participation include Apsis, CCDI, Cegid, Intel, iSappos and Million Tech.

Augment Paris HQ will showcase its innovative augmented reality technology, which is being developed into apps to provide a new shopping experience, while China’s online commerce giant Alibaba Group will host three seminars in the show’s new Internet Retailing Theatre.

Rex Cheuk, head of Tmall Global – Hong Kong/Macau, Alibaba Group, will host a keynote session covering such topics as online merchant recruitment and store promotion; Thomas Chan, associate director of AliCloud International Hong Kong/Macau, Alibaba Group, will talk about integration of eCommerce and mobile shopping via the cloud platform; and Alipay senior business development manager Simon Leung will present case studies and insights into mobile wallet use.