Diesel Ginza re-opens after top-level redesign

Launched in 2008, the Diesel Ginza store in Tokyo has re-opened after being restyled by the brand’s own design team.

A showcase for the Italian brand, the store covers three floors at the 12-storey Ginza Glasse shopping mall. The ground floor, which features a gate-shaped LED screen, matches contemporary elements with rustic-inspired props, such as steel fixtures paired with rugs, concrete flooring with wooden ceilings, and antique furniture.

This floor and the second level offer the full range of men’s and women’s collections of denim, apparel, bags, shoes and accessories.

On the third floor are areas dedicated to the Diesel Black Gold and Diesel Living collections, set against industrial furnishings and concrete flooring. The Black Gold section has wallpaper as a backdrop, while the Diesel Living features a boombox and wooden planks.

The store features exclusive pieces such as leather jackets and denim.