MSGM new boutique in Tokyo
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Italian fashion label MSGM has opened its first boutique in Japan, in Tokyo’s Shibuya district.
It is MSGM’s fifth monobrand shop in the world, again with its interior design concept being the brainchild of founder/creative director Massimo Giorgetti. He collaborated again with Milan-based architect studio CLS Architetti, as well as Tokyo studio Garde.
Over two levels, the Tokyo store covers 2152 sq ft (199.9 sqm), and carries the brand’s men’s, women’s and accessories collections. It continues label’s street-style aesthetic with flexible iron structures and black-and-white marble surfaces with fluorescent yellow lines for exhibiting products.
Another feature is geometrically shaped neon tubes on the ceilings, and there are two artworks, by Japanese-American artist Shingo Francis.
MSGM’s other monobrand boutiques are in Singapore, Hong Kong, Milan and Dubai.
Questions & Answers
Q.Which other locations have MSGM monobrand boutiques?
Which other locations have MSGM monobrand boutiques?
MSGM operates monobrand boutiques in Singapore, Hong Kong, Milan, and Dubai. The new Tokyo store is the fifth worldwide for the Italian fashion label, expanding its global retail footprint.
Q.What is the size of the new MSGM boutique in Tokyo?
What is the size of the new MSGM boutique in Tokyo?
The new MSGM boutique in Tokyo spans two levels and covers an area of 2152 square feet, which translates to 199.9 square metres. It is located in the Shibuya district.
Q.Who designed the interior of the Tokyo store?
Who designed the interior of the Tokyo store?
Founder and creative director Massimo Giorgetti conceptualised the interior design. He collaborated with Milan-based architect studio CLS Architetti and Tokyo studio Garde for the store's execution.
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