Diageo rolls out small Johnnie Walker Black Label
In this article (5)
Diageo has launched a 20cl bottle of its Johnnie Walker Black Label as it looks to make whisky more accessible to consumers in South Korea.
The new pack, which rolled out yesterday, follows a launch for a 20cl Johnnie Walker Red Label last October, the firm said. The 20cl bottle comes with lemon syrup and a recipe for a ‘Johnnie Lemon’ cocktail.
“Diageo Korea has worked to promote a new drinking culture that makes whisky more accessible to local consumers in various ways,” said Diageo Korea CEO Cho Kilsoo. “Following a small format of Johnnie Walker Red launched last year, the new Johnnie Walker Black Label 20cl is expected to contribute to building a new whisky culture that enables people to enjoy whisky more casually.”
The new product will be available through convenience stores and hypermarkets, nation-wide. Diageo said the packs will be priced at about KRW16,000 (US$13.99). Red Label packs retail at around KRW8,500.
Questions & Answers
Q.Why has Diageo decided to introduce a smaller bottle size for Johnnie Walker Black Label?
Why has Diageo decided to introduce a smaller bottle size for Johnnie Walker Black Label?
Diageo aims to make whisky more accessible to consumers in South Korea. The company states it is working to promote a new drinking culture, enabling people to enjoy whisky more casually with these smaller formats.
Q.What is included with the new 20cl Johnnie Walker Black Label bottle?
What is included with the new 20cl Johnnie Walker Black Label bottle?
The new 20cl bottle of Johnnie Walker Black Label comes packaged with lemon syrup. It also includes a recipe for making a specific cocktail called a ‘Johnnie Lemon’ for consumers.
Q.What is the approximate retail price of the new 20cl Johnnie Walker Black Label bottle?
What is the approximate retail price of the new 20cl Johnnie Walker Black Label bottle?
The new 20cl Johnnie Walker Black Label packs are priced at around KRW16,000. For comparison, the previously launched 20cl Red Label packs retail at approximately KRW8,500, according to Diageo.
Q.Where can consumers purchase the new small format Johnnie Walker Black Label bottles?
Where can consumers purchase the new small format Johnnie Walker Black Label bottles?
The new 20cl Johnnie Walker Black Label product will be available nationwide. Consumers will be able to purchase these smaller bottles through various convenience stores and larger hypermarkets across South Korea.
Reader pulse
Is this small format a smart move?
17,309 votes so far