Decathlon Indonesia opens nation’s largest sports store
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French sports equipment retailer Decathlon Indonesia has opened its first store, along Alam Sutera Boulevard in Tangerang City.
Offering 2000sqm of retail space and 500sqm of community playground, it is the nation’s largest sports store. Before setting up the store, Decathlon Indonesia opened an e-commerce site.
“In the next 10 years the local content in the store is planned to reach 50 per cent,” says Decathlon Indonesia CEO Jeremie Ruppert. “We believe the advancement of Indonesian industry can help us to localise Decathlon products with good quality.”
He says the country’s landscapes, mountains and ocean access plus a love of sports activities ensure a potential market for the French brand.
Founded in 1976, Decathlon has more than 1200 stores in more than 35 countries.
Questions & Answers
Q.What is the total size of Decathlon Indonesia's new store, including community space?
What is the total size of Decathlon Indonesia's new store, including community space?
The new Decathlon Indonesia store offers 2000 square metres of retail space. Also, it provides 500 square metres for a community playground, making it the nation's largest sports store by combined area.
Q.When did Decathlon Indonesia begin its operations in the country?
When did Decathlon Indonesia begin its operations in the country?
Before opening its physical store, Decathlon Indonesia launched an e-commerce website. The article does not specify an exact date for the e-commerce launch or initial operations, only that it preceded the store opening.
Q.What percentage of local content does Decathlon Indonesia aim for in its products over the next decade?
What percentage of local content does Decathlon Indonesia aim for in its products over the next decade?
Decathlon Indonesia's CEO, Jeremie Ruppert, stated that the plan is for local content in the store to reach 50 per cent within the next ten years, believing in the advancement of Indonesian industry.
Q.Where is Decathlon Indonesia's first physical store located?
Where is Decathlon Indonesia's first physical store located?
The first physical Decathlon Indonesia store is situated along Alam Sutera Boulevard in Tangerang City. This location also features the nation's largest sports store and a community playground.
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