Amorepacific launching Etude in Indonesia
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South Korean beauty company Amorepacific Group is set to launch the Etude brand in Indonesia.
The firm has partnered with local lifestyle retailer PT Mitra Adiperkasa Tbk (MAP) to boost the growth of its business in the territory.
MAP plans to expand Amorepacific’s presence beyond Jakarta and across Bali, Surabaya and Bandung, giving more local customers better accessibility to the Etude brand, as well as Amorepacific’s other global brands such as Sulwhasoo, Laneige and Innisfree.
“We are looking forward to working with MAP, the largest retailer in Indonesia to unlock the enormous potential the country has to offer,” said Amorepacific Group president Dong-hyun Bae.
“With their expertise in retail, MAP and Amorepacific’s global brands are expected to create a great synergy and thereby provide the best quality service to the customers in Indonesia.”
Questions & Answers
Q.Which specific brand is Amorepacific launching in Indonesia through this partnership?
Which specific brand is Amorepacific launching in Indonesia through this partnership?
Amorepacific is specifically launching its Etude brand in Indonesia. The partnership with PT Mitra Adiperkasa Tbk (MAP) is intended to boost Etude's growth and expand the presence of Amorepacific's other global brands in the region.
Q.Which company is Amorepacific partnering with to launch Etude in Indonesia?
Which company is Amorepacific partnering with to launch Etude in Indonesia?
Amorepacific is partnering with PT Mitra Adiperkasa Tbk (MAP), a local lifestyle retailer in Indonesia. This collaboration aims to enhance Amorepacific's business and expand its brand reach across the territory.
Q.Beyond Jakarta, where does MAP plan to expand Amorepacific's presence?
Beyond Jakarta, where does MAP plan to expand Amorepacific's presence?
MAP plans to expand Amorepacific's presence beyond Jakarta to include Bali, Surabaya, and Bandung. This expansion aims to provide improved accessibility for local customers to the Etude brand and Amorepacific's other global brands.
Q.Who commented on the partnership between Amorepacific and MAP?
Who commented on the partnership between Amorepacific and MAP?
Amorepacific Group president Dong-hyun Bae commented on the partnership. He expressed enthusiasm for working with MAP, anticipating a strong synergy that will offer high-quality service to Indonesian customers.
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