Daiso launches its first Threeppy shop in Singapore
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Japanese discount retailer Daiso will launch its Threeppy store at Funan mall on Sunday.
Japanese discount retailer Daiso will launch its Threeppy retail store at Funan mall on Sunday (July 14).
Known as the ‘premium’ version of Daiso, the first Threeppy outlet in Singapore and Southeast Asia will offer kitchenware, household goods, and stuffed toys, among other items, with prices starting at US$5.80
The new brand is hoping to attract family shoppers in Singapore with women in their 20s to 40s their main target.
Daiso currently operates 22 Threeppy shops in Japan, and plans to add 30 stores every year.
Questions & Answers
Q.What kind of items will the new Threeppy shop sell?
What kind of items will the new Threeppy shop sell?
The Threeppy shop will offer kitchenware, household goods, and stuffed toys, among other items. It is described as a 'premium' version of Daiso, catering to family shoppers.
Q.Who is the primary target audience for the new Threeppy brand?
Who is the primary target audience for the new Threeppy brand?
The new Threeppy brand aims to attract family shoppers in Singapore. Its main target demographic is women aged between 20 and 40 years old.
Q.How many Threeppy stores does Daiso currently operate in Japan?
How many Threeppy stores does Daiso currently operate in Japan?
Daiso currently operates 22 Threeppy shops within Japan. The company has plans to expand this number, aiming to add 30 new stores annually.
Q.What is the starting price point for items at the new Threeppy store?
What is the starting price point for items at the new Threeppy store?
Items at the new Threeppy store will have prices beginning at US$5.80. This pricing positions it as a more premium offering compared to the standard Daiso stores.
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