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CP All supermarket has the lone laugh in drought hit Thailand

By Rajiv MenonThailand
2 min read
In this article (5)

Sales have tumbled at everything except one of Thailand’s prominent supermarkets as the most terrible drought season in 10 years strikes at the heart of the cultivating sector – the foundation of the rustic economy – and disappoints arrangements to open more stores in the regions.

CP All is the only supermarket in Thailand to register a rise in same-store-sales growth, when the company reported a growth of 1.6 percent in Q3. Big C Supercenter, Thailand’s second-largest hypermarket chain after Tesco PLC, endured a 5.2 percent slide in Q3 same-store sales growth (SSSG) from a year prior, the most among its associates. About portion of Big C’s business originate from the inside Thailand where shoppers are worried about dry spell, low product costs and a feeble financial standpoint, investigators say. Tesco’s Thai unit does not report quarterly SSSG numbers.

Big C, lion’s share claimed by Casino Group in France, has lessened its pace of extension like numerous different wary retailers. That is in sharp differentiation to the part’s forceful development arranges only a couple of years back.

CP All, owned by billionaire Dhanin Chearavanont, is taking an alternate tack. The administrator of Thailand’s 7-Eleven stores is progressing with its extension, mostly to counterbalance slower deals at existing stores. That methodology is by all accounts working – same-store sales rose 1.6 percent in Q3. CP All was additionally the main retailer with any development in deals. The organization arrangements to open no less than 600 store a year to expand the aggregate number of stores to 10,000 by 2018.

Analysis says retailers’ profit has bottomed in the second from last quarter, with government measures set up to invigorate utilization in the final quarter. That feeling is reflected in a pickup in purchaser trust in October, the first ascent in 10 months. In any case, the street to recuperation may be long, as general utilization could be dragged around falling homestead livelihoods one year from now. Climate forecasters say dried conditions could hold on through 2017. The agrarian area is the nation’s biggest business, representing 32 percent of Thailand’s work power.

Questions & Answers

Q.

Why has CP All managed to increase its same-store sales growth when other supermarkets are struggling?

A.

CP All's strategy of expanding its store count, primarily to offset slower sales at existing locations, appears to be effective. This contrasts with other retailers who have reduced their expansion plans.

Q.

What is the impact of the drought on retailers in Thailand beyond CP All?

A.

Sales have fallen at most other supermarkets, with Big C Supercenter seeing a 5.2 percent slide in same-store sales growth. Many cautious retailers have also slowed their pace of expansion.

Q.

How is Big C Supercenter specifically affected by the current economic conditions?

A.

Big C Supercenter experienced a 5.2 percent decline in same-store sales growth in Q3, the most among its peers. Analysts attribute this to shopper worries about the drought, low product prices, and a weak financial outlook.

Q.

What is CP All's long-term strategy for store expansion despite the difficult market conditions?

A.

CP All plans to open at least 600 stores a year, aiming to increase its total number of stores to 10,000 by 2018. This aggressive expansion is part of its strategy to counteract slower sales at existing stores.

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