Coupang launched Korea’s largest STEAM toy store
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Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam (science, technology, engineering, arts and mathematics) education.
The new theme store offers more than 390,000 Steam education items at low prices.
Steam education refers to a creative teaching framework that integrates the five disciplines. It started as a Stem initiative in the US, and later arts was added to the mix. Unlike the traditional lessons, this latest education trend uses fun games to learn knowledge and senses that can be applied in a daily setting. The initiative encourages children to think comprehensively and flexibly, which contributes to their creativity.
At Coupang, customers can find art supplies, blocks, remote control toys including drones, board games as well as instructive toys that can be used as tools to learn the five disciplines, grouped by age category as well as toy type.
Flagship items include the Lego Boost 17101 unveiled at CES 2017 in Las Vegas. The toolbox offers hands-on experience of building a robot, cat or a car.
Lee Byeong-hee, the head of baby category in Coupang, says the Steam initiative has been widely accepted as a new teaching method to nurture talents for future.
“Customers can take advantage of the opening promotion and shop top educational toys from various brands at affordable prices.”
Coupang is one of the world’s largest and fastest growing e-commerce platforms.
Questions & Answers
Q.What is the new Coupang online store specialising in?
What is the new Coupang online store specialising in?
The new Coupang online store specialises in Steam (science, technology, engineering, arts and mathematics) education toys. It is described as Korea's largest online toy store focusing on this educational approach.
Q.What kind of items can customers find in the new Steam toy store?
What kind of items can customers find in the new Steam toy store?
Customers can find a wide range of items including art supplies, blocks, remote control toys, board games, and instructive toys. These are grouped by age category and toy type, and there are over 390,000 items available.
Q.How does Steam education differ from traditional learning methods?
How does Steam education differ from traditional learning methods?
Steam education uses fun games to teach knowledge and senses applicable in daily life, unlike traditional lessons. It aims to encourage comprehensive and flexible thinking in children, fostering creativity.
Q.Who commented on the significance of the Steam initiative for future talent development?
Who commented on the significance of the Steam initiative for future talent development?
Lee Byeong-hee, who heads the baby category at Coupang, commented on the Steam initiative. He stated it is widely accepted as a new teaching method to nurture future talents.
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