Converse starts selling online on Lazada

Lazada has launched the first official Converse online store in Singapore and Malaysia.

The two companies say they have created “a curated brand experience” which showcases a diverse product offering.
The store opened on Friday and will expand later this year into Indonesia, Thailand, the Philippines and Vietnam.

“We look forward to providing Southeast Asian consumers with the broadest selection of Converse products and an elevated shopping experience via our Converse Official Store,” said Dan Brausch, VP of global partner markets with Converse.

Robin Mah, chief business officer with Lazada Group, said the store allows local fans of the brand to browse and purchase hundreds of styles for men and women.

Popular Converse ranges including the Chuck Taylor All Star, One Star and Chuck 70’s are all available in assorted colours, patterns and materials.