Cold Stone Creamery Malaysia Opened In Kuala Lumpur
In this article (5)
American ice-cream parlour chain Cold Stone Creamery Malaysia has opened its first store in Kuala Lumpur.
After tracking through Bangkok, Manila and Singapore, the American ice-cream parlour chain has launched a flagship outlet at Pavilion Kuala Lumpur.
From Arizona, the brand plans to open 10 outlets in Malaysia within the next five years.
Founded in 1988, Cold Stone Creamery is best known for its design-your-own desserts that lets customers choose mix-ins, all theatrically combined on a frozen granite slab.
The store offers 36 ice-cream flavours and will be adding some local tastes.
Cold Stone Creamery senior international VP Eddy Jimenez says Malaysia’s opening was delayed as the company took years to find a suitable franchisee.
“Local flavours are important and we are very sensitive to the local culture ‒ they’re going to be a big part of the brand,” says Jimenez.
Questions & Answers
Q.Which specific location in Kuala Lumpur hosts Cold Stone Creamery's new flagship outlet?
Which specific location in Kuala Lumpur hosts Cold Stone Creamery's new flagship outlet?
The new flagship outlet for Cold Stone Creamery Malaysia has opened at Pavilion Kuala Lumpur. This marks the American ice-cream parlour chain's first store in the city, following its expansion into other Southeast Asian markets.
Q.What is Cold Stone Creamery's expansion plan for Malaysia over the coming years?
What is Cold Stone Creamery's expansion plan for Malaysia over the coming years?
Cold Stone Creamery plans to open a total of 10 outlets across Malaysia within the next five years. This expansion strategy was outlined by the brand, which originated in Arizona.
Q.Why did the launch of Cold Stone Creamery in Malaysia experience a delay?
Why did the launch of Cold Stone Creamery in Malaysia experience a delay?
The opening in Malaysia was delayed because the company spent several years searching for a suitable franchisee. Senior international VP Eddy Jimenez stated that finding the right partner was a lengthy process.
Q.How will Cold Stone Creamery cater to local tastes in Malaysia?
How will Cold Stone Creamery cater to local tastes in Malaysia?
The store offers 36 ice-cream flavours and intends to introduce some local tastes. The senior international VP highlighted the importance of local flavours and cultural sensitivity as a significant part of the brand's approach.
Reader pulse
Is Cold Stone Creamery's delayed entry into Malaysia a good strategy?
21,726 votes so far