Subway theme for Coach Hong Kong pop-up
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A pop-up shop designed like a New York subway car has been launched by luxury brand Coach Hong Kong at Lane Crawford in IFC, Central.
As well as showcasing Coach’s latest collections, the Art of Expression pop-up shop offers customisation of leather bags for customers.
Running until August 22, the rose gold pop-up shop pays homage to the home of Coach, New York City, and features graffiti and music to match. The life-size subway recreation also includes a mosaic wall ideal for selfies, which can be pimped in an interactive photo booth by adding Coach stickers, graffiti and other effects before being emailed.
Inside the subway car, Coach showcases its pre-fall and fall collections for women and men, including floral print dresses and skirts reminiscent of the ’30s, embellished t-shirts and high-top trainers with NASA details.
A Coach craftsman is available to add the brand’s signature leather Tea Roses to iconic Dinkys, personalise leather bags and wallets with a monogram or Coach stamp, or add a new glove-tanned leather strap of choice to bags.
Questions & Answers
Q.What kind of customisation options are available for customers at the Coach pop-up shop?
What kind of customisation options are available for customers at the Coach pop-up shop?
Customers can have a Coach craftsman add the brand’s signature leather Tea Roses to Dinkys, personalise leather bags and wallets with a monogram or Coach stamp, or add a new glove-tanned leather strap of choice to their bags.
Q.Which collections are being showed inside the New York subway car pop-up?
Which collections are being showed inside the New York subway car pop-up?
The pop-up shop shows Coach's pre-fall and fall collections for both women and men. These collections include items such as floral print dresses and skirts reminiscent of the '30s, embellished t-shirts, and high-top trainers with NASA details.
Q.Where is the Coach Hong Kong pop-up shop located and when does it finish?
Where is the Coach Hong Kong pop-up shop located and when does it finish?
The Coach Hong Kong pop-up shop is located at Lane Crawford in IFC, Central. It is running until August 22, offering customers the chance to experience its New York subway car theme and customisation services.
Q.What interactive features are included in the pop-up's New York subway theme?
What interactive features are included in the pop-up's New York subway theme?
The life-size subway recreation includes a mosaic wall designed for selfies. Customers can 'pimp' these selfies in an interactive photo booth by adding Coach stickers, graffiti, and other effects before having them emailed.
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