Coffee exports jump for Korean firm

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Namyang Dairy Products said Friday its coffee exports jumped more than 20 percent in 2018 on market diversification and the rising popularity of Korean pop culture abroad. Overseas shipments of its freeze-dried coffee and instant coffee products totaled 36 billion won ($32 million) last year, compared with 28 billion won a year earlier.
Exports of freeze-dried coffee totaled 2,000 tons last year, compared with 1,500 tons a year earlier. The value rose to 30 billion won from 23 billion won. The company also exported 50 million instant coffee mixes, up from 40 million the previous year.
A company official attributed the export jump to its development of premium products as well as the overseas popularity of Korean pop culture.
Namyang Dairy Products said it will ramp up efforts to diversify its export markets to Europe. Last year, Korea’s overall exports of coffee products came to 75,100 tons, up slightly from 75,000 tons a year earlier.
Meanwhile, Korea’s exports of milk powder surged to 32.5 billion won last year from 26 billion won a year earlier.
Questions & Answers
Q.What reasons did Namyang Dairy Products give for the increase in its coffee exports?
What reasons did Namyang Dairy Products give for the increase in its coffee exports?
The company attributed the rise in exports to market diversification and the growing popularity of Korean pop culture abroad. It also cited its development of premium products as a factor.
Q.What were the total overseas shipments of Namyang's coffee products in the past year?
What were the total overseas shipments of Namyang's coffee products in the past year?
Overseas shipments of their freeze-dried coffee and instant coffee products reached 36 billion won last year. This is equivalent to $32 million.
Q.Which specific regions is Namyang Dairy Products planning to target for further export market diversification?
Which specific regions is Namyang Dairy Products planning to target for further export market diversification?
Namyang Dairy Products has stated its intention to increase its efforts to diversify export markets by focusing on Europe. This strategy aims to build on their recent success.
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