FairPrice Shop grocer’s new budget banner
In this article (5)
Singapore’s largest supermarket operator NTUC FairPrice has unveiled a new budget banner and format today, imaginatively named FairPrice Shop.
The official opening ceremony of the first store was underway this morning in Eunos Crescent – the store will be called FairPrice Shop@Eunos.
“As FairPrice continues to serve its social mission to moderate the cost of living in Singapore, it will be launching a new retail format, FairPrice Shop, targeted at budget conscious shoppers,” the company said.
“The format will feature a more focused range of products offering greater value, including the
introduction of an exclusive range of housebrand fresh produce, which is five to 10 per cent cheaper than FairPrice’s existing housebrand fresh produce line. FairPrice Shop will be located primarily within mature estates with a higher concentration of low-income families.”
The store was formally launched by Lim Boon Heng, chairman of NTUC Enterprise, and associate professor Fatimah Lateef, MP for Marine Parade GRC (Geylang Serai), who were hosted by Bobby Chin, chairman, NTUC FairPrice.
Questions & Answers
Q.What is the primary objective of the new FairPrice Shop format?
What is the primary objective of the new FairPrice Shop format?
The new FairPrice Shop format is aimed at helping moderate the cost of living in Singapore, specifically targeting budget-conscious shoppers. It seeks to offer greater value through a more focused range of products.
Q.Where will the new FairPrice Shop stores primarily be located?
Where will the new FairPrice Shop stores primarily be located?
FairPrice Shop stores will mainly be located within mature estates that have a higher concentration of low-income families. This strategic placement aligns with their mission to serve budget-conscious shoppers.
Q.What kind of special product range will FairPrice Shop offer?
What kind of special product range will FairPrice Shop offer?
FairPrice Shop will introduce an exclusive range of housebrand fresh produce. This new line is designed to be more affordable, being five to ten per cent cheaper than FairPrice’s current housebrand fresh produce.
Q.Who formally launched the first FairPrice Shop store?
Who formally launched the first FairPrice Shop store?
The first FairPrice Shop store was formally launched by Lim Boon Heng, who is the chairman of NTUC Enterprise, and associate professor Fatimah Lateef, the MP for Marine Parade GRC (Geylang Serai).
Reader pulse
Is FairPrice Shop a smart move for NTUC FairPrice?
21,523 votes so far