Daniel Wellington launches Moments of Hygge pop up Store
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Fashion timepiece maker Daniel Wellington has launched a pop-up in Doota Duty Free, downtown Dongdaemun in Seoul.
The Doota X DW pop-up “DW Moments of Hygge” will be open through to July 31, designed to “celebrate the small moments of happiness in life”. The opening is timed to coincide with the release of a classic watch and bracelet with red accents to reflect the colour that represents happiness in the Chinese culture, and will feature a number of customer exclusive offers at the location.
The store is inspired by the Scandinavian Hygge philosophy, which espouses seeking happiness and contentment in moments of cosiness and pleasure in simplicity. A press release released by the firm quotes author Meik Wiking’s The Little Book of Hygge with “Hygge … is about being with the people we love. A feeling of home. A feeling that we are safe, that we are shielded from the world and [we] allow ourselves to let our guard down.”
The pop-up is serving ice-cold cold-brew coffee in artisanal glass flasks, paired with a traditional honey cinnamon “yakgwa” cookie, a Korean treat.
Questions & Answers
Q.Where is Daniel Wellington's new pop-up store located?
Where is Daniel Wellington's new pop-up store located?
The pop-up store, named 'DW Moments of Hygge', is situated in Doota Duty Free, located in the downtown Dongdaemun area of Seoul. It is a collaboration between Doota and Daniel Wellington.
Q.What is the duration of the Daniel Wellington pop-up store's operation?
What is the duration of the Daniel Wellington pop-up store's operation?
The 'DW Moments of Hygge' pop-up store is scheduled to be open to the public through to the 31st of July. This allows visitors several weeks to experience the concept.
Q.What special products and customer offers are available at the pop-up store?
What special products and customer offers are available at the pop-up store?
The store coincides with the release of a classic watch and bracelet featuring red accents. It will also offer a range of exclusive customer offers specifically for visitors to this location.
Q.What refreshments are being served to customers at the pop-up location?
What refreshments are being served to customers at the pop-up location?
Customers visiting the pop-up can enjoy ice-cold cold-brew coffee, presented in artisanal glass flasks. These are paired with a traditional Korean honey cinnamon 'yakgwa' cookie.
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