Citi Marketeer Joins Mastercard
In this article (5)
His career spans multiple functions and geographies, bringing together data, technology and culture in building Citi’s brand strategy and positioning.
After 16 years at Citibank, marketeer Mayank Dutt is joining Mastercard as its head of marketing and communications for Southeast Asia, the exec announced on LinkedIn.
He will report to both Safdar Khan, division president, Southeast Asia Emerging Markets and Rustom Dastoor, senior vice president, head of marketing and communications, Asia Pacific, and will work closely with them to accelerate Mastercard’s core business, diversify its customers and build new businesses across Southeast Asia, a spokesperson said.
Dutt joined Citi in 2004 as AVP and branding head, and has held a number of senior roles at the bank, including chief marketing officer, where he led a team of marketing, insights and digital acquisition specialists; customer franchise head for the consumer banking business in Vietnam; and most recently, director, regional insurance, APAC EMEA, according to his LinkedIn profile.
With a young and tech-savvy population, Southeast Asia is one of the world’s fastest-growing regions, reinforcing the need for Mastercard to design and deliver experiences that are simple, seamless and secure. With almost two decades of digital marketing experience, Dutt is very well placed to accelerate the brand to greater heights in this region, Dastoor said about the hire.
Questions & Answers
Q.What will Mayank Dutt's primary responsibilities be in his new role at Mastercard?
What will Mayank Dutt's primary responsibilities be in his new role at Mastercard?
He will work to accelerate Mastercard’s core business, diversify its customer base, and build new businesses across Southeast Asia. This aims to use his extensive experience in digital marketing to foster growth in the region.
Q.To whom will Mayank Dutt report in his new position at Mastercard?
To whom will Mayank Dutt report in his new position at Mastercard?
Mayank Dutt will report to two individuals: Safdar Khan, who is the division president for Southeast Asia Emerging Markets, and Rustom Dastoor, the senior vice president and head of marketing and communications for Asia Pacific.
Q.What is the reason given for Mastercard's focus on Southeast Asia?
What is the reason given for Mastercard's focus on Southeast Asia?
Southeast Asia is highlighted as one of the world's fastest-growing regions, characterised by a young and tech-savvy population. This reinforces Mastercard’s need to provide simple, smooth, and secure experiences there.
Q.What was Mayank Dutt's most recent position before leaving Citibank?
What was Mayank Dutt's most recent position before leaving Citibank?
Before joining Mastercard, Mayank Dutt's most recent role at Citibank was director for regional insurance, covering the APAC and EMEA regions. He held this position after having several other senior roles at the bank.
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