Ashley Furniture Home Store opens in Penang
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US brand Ashley Furniture Home Store has opened in Penang, at Gurney Paragon Mall.
The 870 sqm home furnishing outlet offers such items as bedding, mattresses, dining tables, dinnerware, lighting, sofa sets, recliner chairs and accessories.
Featured are signature Ashley Lifestyle collections themed Vintage Casual, Urbanology, New Traditions, Contemporary Living and Family Spaces.
“Our team is trained to offer customer service inspired by American charm and hospitality,” says founder/MD Ching Kok Cheong of Hauslife Furniture, the sole Malaysian licensee for Ashley Furniture, which has more than 695 locations globally.
Founded in Chicago in 1945, the company is the exclusive provider of products from Ashley Furniture Industries, the largest furniture manufacturer in North America.
Penang’s outlet is the third in Malaysia following stores at Citta Mall and Bangi Sentral in the Klang Valley, which opened in 2015 and last year respectively.
Ashley Furniture VP of sales for Asia Robin Lim sees the region as a key growth area following expansion into the markets in India and Brunei.
Two more stores are planned to open in Malaysia this year, with a total of eight stores expected by 2022.
For the Penang store’s official opening, VIPs took part in a ribbon-cutting ceremony following a drumming and lion-dance performance.
Questions & Answers
Q.Which company is responsible for operating the Ashley Furniture stores in Malaysia?
Which company is responsible for operating the Ashley Furniture stores in Malaysia?
Hauslife Furniture is the sole Malaysian licensee for Ashley Furniture. Its founder/MD, Ching Kok Cheong, stated their team is trained to provide customer service inspired by American charm and hospitality.
Q.How many Ashley Furniture stores are there currently in Malaysia, and where are they located?
How many Ashley Furniture stores are there currently in Malaysia, and where are they located?
Penang's outlet is the third store in Malaysia. The other two stores are situated at Citta Mall and Bangi Sentral, both located in the Klang Valley.
Q.What are the future expansion plans for Ashley Furniture in Malaysia?
What are the future expansion plans for Ashley Furniture in Malaysia?
Two additional stores are scheduled to open in Malaysia this year. The company anticipates having a total of eight stores operating in the country by 2022.
Q.When did Ashley Furniture begin its operations in the Malaysian market?
When did Ashley Furniture begin its operations in the Malaysian market?
The company established its presence in Malaysia by opening its first store in 2015 at Citta Mall. A second store followed last year at Bangi Sentral.
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