Chinese baby products website Beidian gets Funding

Jun 5, 2019Updated Jun 4, 20251 min read

Chinese maternal and child-care social-shopping site Beidian has attracted RMB860 million (US$126 million) in funding from leading investment firms.

Hillhouse, Xiang He and Sequoia Capital are among the high-profile funders backing the social commerce enterprise. The online retailer focuses primarily on trading in mother and infant goods as well as other daily-use products.

Any user can trade on the Beidian platform to sell and receive commissions from sales, with the opportunity to connect directly with suppliers and receive support for their marketing and distribution.

The site has more than 50 million registered users, predominantly housewives, 20 per cent of whom are active on a monthly basis. More than 100 million purchases are processed on the site per business quarter.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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