Chibo to open Indonesia store soon
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Japanese “okonomiyaki” pancake restaurant Chibo is launching in Indonesia this month. The opening is part of the firm’s unfolding global plans to counteract a dip in the Japanese food service market. It is partnering with local operator Jaddi Foods within Indonesia’s territory. Importantly for the predominantly Islamic market, the firm will be swapping out pork for suitable Halal alternatives.
The 188sqm venue is opening at Gandaria City Mall in southern Jakarta, seating 90 diners. It joins eight Chibo restaurants outside Japan, with sister venues in China, Hong Kong, Hawaii, the Philippines, Thailand and Vietnam. The firm is targeting 20 international outlets by March next year, with locations planned for Brazil, London, New York and Russia.
Questions & Answers
Q.What is the strategic reason for Chibo's expansion into Indonesia?
What is the strategic reason for Chibo's expansion into Indonesia?
Chibo is launching in Indonesia as part of its global expansion strategy. This move is intended to help the firm counteract a recent dip experienced within the Japanese food service market.
Q.How many international Chibo restaurants does the company currently operate, excluding Indonesia?
How many international Chibo restaurants does the company currently operate, excluding Indonesia?
Before the Indonesian opening, Chibo operates eight restaurants outside Japan. These existing international locations are spread across China, Hong Kong, Hawaii, the Philippines, Thailand, and Vietnam.
Q.What are Chibo's future global expansion targets?
What are Chibo's future global expansion targets?
Chibo aims to open 20 international outlets by March next year. Planned locations for this expansion include Brazil, London, New York, and Russia, indicating a broad global strategy.
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