Changi Airport and DFS launching online liquor initiative

Changi Airport Group and DFS Group have launched the first luxury-focused Singapore online liquor store.

Called iShopChangiWines.com, the store will offer duty- and GST-absorbed premium-priced wines, Champagnes, and sakes.

Consumers can now purchase up to 30 liters of tax and duty-absorbed wines, Champagnes, and sakes even if they are not traveling. The new Singapore online liquor store offers more than 140 quality products from some of the world’s most sought-after brands, as well as DFS travel exclusives.

“The launch of the new iShopChangiWines.com e-shopping site marks Changi Airport’s latest move in making shopping accessible to consumers even if they do not have a boarding pass to fly,” said airside concessions at Changi Airport Group senior VP Teo Chew Hoon. “Not only do they get to pick from a wide selection of premium products specially curated by DFS, they will also enjoy the privileges presented by Changi Rewards, the airport’s loyalty rewards program.”

The new website and service kicks off with a series of on-ground activations around Singapore through a novel pre-teaser campaign titled #BestKeptSecretSG to spark curiosity. The campaign kicked off with a branded truck carrying empty wine bottles traveling around Singapore. Members of the public are encouraged to capture a photo of the truck and upload it on social media along with the hashtag: #BestKeptSecretSG. They can also participate in an ongoing contest on www.bestkeptsecret.sg to guess the number of empty wine bottles housed in the truck.

“At DFS, we recognize that our consumers’ needs and shopping behavior continue to evolve and we are always seeking new ways to satisfy them,” said DFS Group GM Singapore Prashant Mahboobani. “The launch of iShopChangiWines.com is a significant milestone for DFS at Changi Airport as we bring our standards of quality and value, with added convenience to consumers.”