Central Retail to merge Central with Robinson
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Thailand’s Central Retail group plans to merge its two department-store businesses – Central and Robinsons.
According to CRC, the merger is part of the company’s strategy to be the first omnichannel department store in Thailand. However, the company will continue to operate Central and Robinson as independent banners.
“The business synergy will give the combined department stores a significant acceleration to become more customer-centric, as well as to strengthen the company’s omnichannel competencies,” said Nicolo Galante, president of Central Retail.
“Through this new chapter of our business, we want to ensure that we continue to grow and create a winning company for the long term,” Nicolo said.
Robinson department stores focus on apparel and beauty with 74 stores across the country. Central department stores are generally larger and have a more comprehensive product category-spanning multiple categories.
It appears from information supplied by the company that the greatest impact of the merger plan will be in the fashion and apparel categories, streamlining offers.
CRC also said it plans to open between two and five new stores annually.
Questions & Answers
Q.What is the primary strategic goal behind Central Retail merging its Central and Robinson department store businesses?
What is the primary strategic goal behind Central Retail merging its Central and Robinson department store businesses?
The company stated its strategy is to become Thailand's first omnichannel department store. This business synergy is also intended to accelerate customer-centricity and strengthen omnichannel competencies across the combined stores.
Q.Will the Central and Robinson brands disappear from the high street after the merger?
Will the Central and Robinson brands disappear from the high street after the merger?
No, the company confirmed it will continue to operate Central and Robinson as independent banners. This suggests that while the businesses merge internally, their distinct customer-facing identities will remain in place.
Q.Which product categories are expected to see the most significant changes due to this merger?
Which product categories are expected to see the most significant changes due to this merger?
Information from the company indicates that the fashion and apparel categories will experience the greatest impact. The merger plans aim to streamline offers within these specific product ranges.
Q.How many new stores does Central Retail plan to open each year in Thailand?
How many new stores does Central Retail plan to open each year in Thailand?
Central Retail has announced plans to open between two and five new stores annually. This indicates an ongoing expansion strategy alongside the internal merger of its department store businesses.
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