Line launches online fashion customisation platform

Character brand Line Friends has launched an online fashion customization platform where consumers can purchase personalized fashion items based on their lifestyles.

The ‘Line Friends Creator’ app was released globally (except Europe) on September 19.

The new sales platform provides millennial customers with an opportunity to customize products using the creative contents of Line Friends, and have fun designing a product according to their own styles added with a differentiated brand experience.

Line Friends Creator also provides a wide array of themed artworks based on the original character lineup, Brown & Friends and BT21. The new platform offers a wide selection of trendy fashion items including t-shirts, sweatshirts, hoodies, canvas tote bags, and smartphone cases, which customers can select based on their needs and preferences.

“Fashion items are one of the most representative ways for Millennials to express themselves as they value revealing their individuality and personalities freely,” said a Line Friends spokesperson. “With the ‘Line Friends Creator’ artworks that are full of wit and uniqueness, we hope that a lot of customers can enjoy creating personalized trendy outfits based on their mood, tastes, and daily lives.”