Skip to content
Food

Oriental Brewery pop-up opens at Gangnam

By Aiko TanakaKorea
1 min read
maxresdefault
maxresdefault
In this article (4)

South Korea’s Oriental Brewery (OB) has opened a pop-up store named MixxTail House at Sinsa-dong’s Garosu-gil in Gangnam.

The Oriental Brewery pop-up offers a variety of cultural events and activities that visitors can enjoy while drinking OB’s MixxTail, the company’s fermented cocktail brand. The three-storey building includes a DIY Cocktail Bar, 3D Photo Zone, and an outdoor Cocktail Garden.

Oriental Brewery pop-up opens at Gangnam

The company will also host music performances of various genres, cooking sessions, and lectures focusing on home-party decoration and culture.

The MixxTail House will be open daily from 11.30am to 10pm, until July 29.

Oriental Brewery pop-up opens at Gangnam

 

Questions & Answers

Q.

What is the name of the new pop-up store opened by Oriental Brewery?

A.

Oriental Brewery has opened a pop-up store called MixxTail House. It is located at Sinsa-dong’s Garosu-gil in Gangnam, South Korea, and focuses on the company's fermented cocktail brand.

Q.

What kind of activities can visitors expect at the MixxTail House pop-up?

A.

Visitors can enjoy a DIY Cocktail Bar, a 3D Photo Zone, and an outdoor Cocktail Garden. The venue will also host music performances, cooking sessions, and lectures on home-party decoration.

Q.

When will the MixxTail House pop-up store close?

A.

The MixxTail House pop-up store will be open daily from 11:30 am to 10 pm. Its final day of operation is scheduled for July 29.

Reader pulse

Is this a smart move for OB?

16,360 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready