Central Retail becomes Reebok’s sole Thai distributor
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Sports brand Reebok has appointed CRC Sports, a subsidiary of Central Retail, as its sole distributor in Thailand.
According to CRC Sports, it will take responsibility for e-commerce operations and the wholesale distribution of Reebok, pushing growth opportunities and aims to make Reebok one of the top five sports brands in Thailand.
CRC Sports plans to expand Reebok’s network to more than 100 locations this year and enhance Reebok’s online presence through websites and e-commerce marketplaces like Lazada, Shopee and Central.
“The heritage and potential of Reebok and its product portfolio support our efforts to offer even more of the best sporting trends to the new generation,” said Tony Morton, president of CRC Sports Company.
“To have a world-renowned sports brand like Reebok in our portfolio helps to solidify our position as the go-to destination for sports apparel, shoes and sports equipment.”
Other channels such as Click & Collect, Personal Shoppers, Call & Shop, Line Chat & Shop, and Facebook Live events are used to offer retail experiences for Reebok’s customers in Thailand.
Questions & Answers
Q.What specific channels will CRC Sports use to distribute Reebok products in Thailand?
What specific channels will CRC Sports use to distribute Reebok products in Thailand?
CRC Sports will manage e-commerce operations and wholesale distribution. They also plan to expand the network to over 100 physical locations and enhance the brand's online presence through various websites and marketplaces.
Q.What are CRC Sports' primary goals for Reebok in the Thai market?
What are CRC Sports' primary goals for Reebok in the Thai market?
CRC Sports aims to drive growth for Reebok in Thailand and position it among the top five sports brands in the country. This includes expanding its retail network and improving its online presence.
Q.How will CRC Sports enhance Reebok’s online presence for customers in Thailand?
How will CRC Sports enhance Reebok’s online presence for customers in Thailand?
CRC Sports plans to boost Reebok’s online presence through dedicated websites and established e-commerce marketplaces such as Lazada, Shopee, and Central. They will also use various digital retail experiences like Click & Collect.
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