Central Retail becomes Reebok’s sole Thai distributor

Sports brand Reebok has appointed CRC Sports, a subsidiary of Central Retail, as its sole distributor in Thailand.

According to CRC Sports, it will take responsibility for e-commerce operations and the wholesale distribution of Reebok, pushing growth opportunities and aims to make Reebok one of the top five sports brands in Thailand.

CRC Sports plans to expand Reebok’s network to more than 100 locations this year and enhance Reebok’s online presence through websites and e-commerce marketplaces like Lazada, Shopee and Central.

“The heritage and potential of Reebok and its product portfolio support our efforts to offer even more of the best sporting trends to the new generation,” said Tony Morton, president of CRC Sports Company.

“To have a world-renowned sports brand like Reebok in our portfolio helps to solidify our position as the go-to destination for sports apparel, shoes and sports equipment.”

Other channels such as Click & Collect, Personal Shoppers, Call & Shop, Line Chat & Shop, and Facebook Live events are used to offer retail experiences for Reebok’s customers in Thailand.