Central Food launches new format in Thailand

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The parent company of Tops Supermarket, Central Food Retail (CFR), will invest Thb1bn (US$29.37m) in a new format Tops Plaza, and 176 new Superkoom supermarkets.
The leading Thai retailer told that the new format will be community shipping mall, with the first to open in Pichit this year, and another in Payao next year. CFR also plans to open 178 Superkoom supermarkets this year, bringing its total operations of the discount supermarket to 200.
Phattaraporn Phenpraphat, CFR executive vice-president for marketing and public relations, told that the company had strong sales growth in the first quarter of the year, both from existing stores and from new Superkoom, Tops Daily and Tops Market store openings.
“Our sales growth of 3.02 per cent in the first quarter exceeded the industry growth rate,” she said.
Questions & Answers
Q.What is Central Food Retail investing in and how much will they spend?
What is Central Food Retail investing in and how much will they spend?
Central Food Retail plans to invest in a new Tops Plaza format and 176 new Superkoom supermarkets. The total investment for these projects is Thb1bn (US$29.37m).
Q.Where will the new Tops Plaza locations be opened?
Where will the new Tops Plaza locations be opened?
The first Tops Plaza is scheduled to open in Pichit this year, with a second location planned for Payao next year. These will operate as community shopping malls.
Q.How many Superkoom supermarkets does Central Food Retail plan to open this year?
How many Superkoom supermarkets does Central Food Retail plan to open this year?
Central Food Retail intends to open 178 new Superkoom supermarkets this year. This will increase their total number of discount supermarket operations to 200.
Q.Did Central Food Retail experience strong sales growth recently?
Did Central Food Retail experience strong sales growth recently?
Yes, Central Food Retail reported strong sales growth of 3.02 per cent in the first quarter of the year. This growth exceeded the general industry growth rate.
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